Company cases about Tokyo's 20-year-old old store - giant soft ice cream installation

Tokyo's 20-year-old old store - giant soft ice cream installation

2026-11-03

Passers by are willing to look up, stop, and hold up their phones - as long as you win these three seconds, the rest of the matter will be your product.

Modeling
Spiral milk white ice cream, far larger in size than the real product, looks like it has just been made from afar.
surface
Hand drawn gradient with highlights, the creamy oiliness is achieved through layers of paint.
character
The raised three-dimensional characters AIPAKU TOKYO on the cone can only be seen when approached closely.

13522999870

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